What’s the future of Mobile Commerce?

Data is vital! Words can be very effective, but it’s just when they are supported by numbers that they become really powerful. What is the future of Mobile Commerce? The answer to this question can be grounded in our day by day experience or it can originate from research and study and be based on data. Our experience can be very truthful…still it’s limited. On the contrary, the more data we collect, the more our answer to the question will be reliable.

So here are some data about Mobile Commerce that I recently learnt about while following an eMarketer webinar (Mcommerce Trends for 2016—Behind the Rapid Growth), held by retail analyst Yory Wurmser.

The above picture shows a comparison between the growth rates of retail sales via Mcommerce and Ecommerce during 2016. Whereas retail sales via ecommerce contributed to the total retail sales growth by 15.7%, the growth of retail sales via mobile commerce was way bigger (46.8%). This first data clearly shows we can expect mobile commerce to keep growing in the next future. The next image takes us a little further, by showing us the growth rate of retail sales registered on smartphones during 2016.

Data shows that in the US, Smartphone Mobile Commerce grew by 74.2% this year. Among mobile devices, smartphones seem to be the preferred choice for retail customers who decide to make their purchases via Mobile Commerce.

Finally, what about conversion rates? Let’s have a look at the following slide.

While mobile websites proved more powerful in driving visits (2.1 times) than mobile apps during 2015, mobile apps were responsible for 54% of mobile transactions in the last quarter of the same year. Last but not least, a comparison between apps and desktops conversion rates highlights that the apps conversion rates revealed 20% higher than desktop ones in the 4th quarter of 2015.

This quick journey through some of the most recent data about Mobile Commerce confirms the growing trends in this field we discussed in this blog post a few months ago. So the answer to the question: ‘What’s the future of Mobile Commerce?’ can definitely be: ‘Mobile Commerce is the future!’ and retail apps will be the key to this process.

24 replies
  1. Caixas de papelão
    Caixas de papelão says:

    I’ve been exploring for a little for any high quality
    articles or blog posts in this kind of area .
    Exploring in Yahoo I at last stumbled upon this website.

    Reading this info So i am glad to exhibit that I have
    a very excellent uncanny feeling I found out exactly what I needed.
    I such a lot for sure will make sure to don?t fail to remember this site and provides it a glance on a continuing basis.

    Reply
  2. try mobile Slots
    try mobile Slots says:

    Nice post. I learn something new and challenging on websites
    I stumbleupon on a daily basis. It will always be exciting to read through articles
    from other writers and use something from their sites.

    Reply
  3. online roulette
    online roulette says:

    Can I just say what a comfort to uncover someone who truly understands what they’re discussing online.
    You certainly know how to bring an issue to light and make it important.
    A lot more people must look at this and understand this side of your story.
    I was surprised you aren’t more popular since you surely have the gift.

    Reply
  4. you could look here
    you could look here says:

    I just want to mention I am just very new to blogs and really savored you’re web page. Likely I’m planning to bookmark your blog post . You absolutely come with very good well written articles. Bless you for sharing with us your website.

    Reply
  5. white label mobile casino
    white label mobile casino says:

    Hello There. I found your weblog the usage of msn. This is
    a very neatly written article. I’ll make sure to bookmark
    it and come back to read more of your useful info. Thanks for the post.

    I’ll certainly return.

    Reply
  6. best web designer
    best web designer says:

    I drop a comment when I like a post on a site or I have something to add to the discussion. Usually it is triggered by the sincerness communicated in the post I browsed. And on this article. I was actually excited enough to leave a thought 😉 I do have some questions for you if it’s allright. Is it just me or does it look like like a few of the remarks look as if they are coming from brain dead people? 😛 And, if you are writing on additional social sites, I would like to follow you. Would you list the complete urls of all your shared pages like your twitter feed, Facebook page or linkedin profile?

    Reply
  7. why use wordpress
    why use wordpress says:

    I don’t create a comment, however I browsed a few of the remarks on this page. I actually do have a couple of questions for you if it’s allright. Could it be only me or does it look as if like some of the responses come across like they are left by brain dead folks? 😛 And, if you are writing at additional online social sites, I’d like to follow anything new you have to post. Would you post a list of all of all your shared sites like your twitter feed, Facebook page or linkedin profile?

    Reply
  8. graphic design
    graphic design says:

    I hardly leave remarks, however after reading through some of the remarks on this page. I do have 2 questions for you if it’s allright. Could it be just me or does it look like a few of these comments come across as if they are coming from brain dead people? 😛 And, if you are posting at other online social sites, I would like to keep up with anything fresh you have to post. Could you post a list of all of your social pages like your linkedin profile, Facebook page or twitter feed?

    Reply
  9. wordpress expert
    wordpress expert says:

    I do not write a bunch of remarks, however i did a few searching and wound up here . And I do have a couple of questions for you if you usually do not mind. Could it be just me or does it give the impression like a few of these responses appear like written by brain dead folks? 😛 And, if you are writing at other online sites, I’d like to follow anything fresh you have to post. Could you list of the complete urls of your public pages like your Facebook page, twitter feed, or linkedin profile?

    Reply
  10. Lacy
    Lacy says:

    I am actually happy to glance at this blog posts
    which includes tons of useful facts, thanks for providing these kinds of statistics.

    Reply

Trackbacks & Pingbacks

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *