Push Notifications, Segmentation & Targeting, Mobile Marketing Automation in Numbers
Mobile presence is becoming crucial for every industry with the number of smartphone users forecast to grow from 2.1 billion in 2016 to around 2.5 billion in 2019 in addition to the increasing smartphone penetration rates. With these significant numbers, mobile commerce is a growing trend, therefore it is important to prioritise a mobile marketing strategy to increase customer engagement and conversion rates- well actually it is a necessity.
A successful mobile marketing strategy can play a vital role and competitive edge engaging with your customers via analysing user behaviour and segmenting them; and sending personalised content to related users segments.
Needless to say, understanding user behaviour from a demographical, geographical and behavioural point of view and acting on it real-time with meaningful content have also a great effect on the conversion rates. Need proof? Let’s have a look at some data generated by Netmera’s biggest e-commerce customers in 2017 and see how they improved their customer engagement and conversion rates through Netmera;
As clearly shown by the infographic, the use of mobile engagement solutions, like push notifications, in-app pop-ups with the right Segmentation & Targeting strategies and personalised automated campaigns, has a significant impact on mobile commerce conversion rates.
Push Notifications promoted a relevant increase in the percentage of orders finalized on mobile devices, with iOS devices generally showing a better conversion than Android ones. Data represented in the infographic also show which the best times of the day and days of the week are to engage mobile commerce customers with relevant content via Push Messages and therefore increase retention and revenue: mobile usage peaks both at lunch times and evenings, and Wednesday appears as the best day of the week to boost a business’ sales via appropriate mobile marketing engagement and retention strategies.
Engagement through personalisation seems to be the key factor to increase mobile commerce revenues in the next future! It’s time for Push Notifications, but make sure to get to know your users and give them the messages they need!