We are no strangers to `search engine God` Google`s algorithmic changes and product announcements that have the power to affect our whole marketing strategies.
Not long ago, Google announced that mobile web sites which use intrusive pop-ups and interstitials, will be ranked lower in search results. This execution started on January 10, 2017 in order to improve the mobile search experience for users.
According to the new algorithm, the following examples will be penalized;
- Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.
Tough? Not for us!
As marketers and organizations, we have to be prepared for every scenario and develop alternative solutions in advance. It is important that your marketing strategy targets both web and app users and create truly omni-channel campaigns to avoid facing such surprises.
Time to create solutions
There is no need to freak out as this might be a great opportunity for you to leave your single-channel marketing strategy, finally! And fortunately, there is a great alternative for you to engage customers in one of Netmera`s omni-channel solutions:
Netmera Web Push technology is basically a smart option for companies who don`t have mobile apps or having trouble engaging users to their current apps or mobile sites (like this case).
Web Push allows visitors who come to your website to opt-in to receive notifications on their mobile and/or desktop devices without installing anything. By just allowing, they are subscribed. There are many other benefits of Web Push, to name a few;
- There is no need to have a mobile app to get the benefit of push notifications.
- Your visitors will be accessible on all devices like desktop, mobile and tablet. (For smart phones and tablet, Web Push is available on Chrome Browsers. Safari on iPhone and iPad does not support Web Push currently.)
- You don’t need to ask your visitors for their contact information and bore them by filling out forms. All you need is their permission to send them notifications.
- You can reach your visitors and send notifications even when they are visiting websites other than yours.
- If their computer is asleep or turned off, your messages will be delivered when they turn it back on.
- Unlike e-mails which sometimes go to spam folders or fail to deliver, Web Push notifications are definitely delivered to your customers.
There are also many cases you can use Web Push such as; notifying customers about special offers, notifying subscribers about new events/ new arrivals/ when new content has been published, reminding visitors to complete a purchase, reminding visitors of your website etc.
You can see how to create a Web Push Campaign with Netmera here, or you can read the technical documentation – https://netmera.readme.io/v3.0/docs/integration – for more info on integration to your web site.
As Netmera we always aim to provide innovative omni-channel solutions to drive engagement with many options so that you can target both your web and app users and always find alternative marketing and monetizing solutions. Try Netmera Web Push now http://www.netmera.com/lp/web-push-notification-2!