Fanatik is the most popular Sports Newspaper in Turkey and the leader in the mobile app market in their field with about 1 million mobile users. In order to improve brand recognition and maintain their place; Fanatik’s main goal was utilising their mobile channels by using the right Segmentation strategy through Targeted Push Notifications. They aimed to send their customers the right messages – enriched with relevant content- at the right time to increase mobile engagement.
How Fanatik Increased their Active Users with Targeted Push Notifications?
Fanatik chose Netmera as its preferred supplier of technology for mobile customer engagement/push messaging services.
Download our usecase to see how Fanatik managed to catch their customers’ attention with interesting content through Netmera’s detailed segmentation and targeting capabilities, with some significant numbers.