The proudest moment of my business life occurred two months ago. It was different from winning, earning, accomplishing my own targets, prizes, success. One of our beloved customers over achieved their mobile app targets (Active users target, sales target, and so on) three months early. We knew how important it was to them. We were so happy. Then we got a mail from their director. The mail said that Netmera played a huge part in this success. It was a proud moment!
We know that push notifications play a significant role in mobile apps communication plans. Even with one way communication, they help you reach your mobile app targets. What if I said that now it is possible to make this communication even more engaging? Great huh?
This week we are introducing “Netmera Interactive Push Notifications”, not only for iOS but also for Android. This means that your push notifications will have a new dimension: you will be able to get responses from your users!
Interactive Push Notification Features
With iOS 8, Apple announced interactive push notifications in an attempt to let users stay focused while staying in touch. It really fits so well with what we try to achieve at Netmera: we don’t want to interrupt or annoy users, but we believe that we should keep in touch with them. We believe it is always good to hear back or get feedback. So, from the very first moment we were very excited to become the enabler of this feature.
For Android, there were already available customizations to make your notifications more interactive, however if we had introduced them earlier, it would have been unfair to iOS users. So we introduced them together.
What is so cool about Interactive Notifications? Let me explain better. In this new kind of push notifications, you can add response buttons to your notifications. You can get your users to accept an offer, opt-in to a channel or content, purchase something directly by touching the response buttons!
Those response buttons let you tie actions to them as well. You can open the related part of your app, just discreetly opt-in your users, direct them to purchasing steps, or if they respond “no” you can decide to take no action at all.
We have been telling you that targeting is the most important part of push notifications. With interactive push notifications, it is possible to tag your users according to their responses and then retarget them. It was already possible to target people who opened your notification, however you did not know if they were positive about it or not. Now you know. Wow. Finally!
What did they say? Did they like my campaign? Was it good? Now all those questions will find an answer!
Last, but not least…
This feature is for Android only. We could not resist adding this feature. You can now embed a large icon image into your Android messages. Your messages will look even more beautiful. (Yes Android lovers, we love Android too!)
Interactive push notifications are free until 1st March! You will have plenty of time to try them!
Some technical details:
Interactive push notifications are available for iOS8 and Android 4.1 or higher versions only. Other iOS versions will receive the message like our good old standard and rich media pushes.
You need to integrate our new SDK and prepare your button sets in order to use this new product. So you will need to update your app. Please make your plans accordingly.
We strongly advise you to prepare your scenarios before you start the integration.
The “adding image” feature is available for Android only. You don’t have to integrate button sets if you just want to send an image without any response buttons. In this case, you can send the notification like a regular push campaign. You need to host the images as we only accept “URL”s images.