Location awareness is an integral feature of Netmera. With Netmera, no beacon or other device is required to make geo fences or location targeting.

Location Based Messages

Today, consumers are spending more than 85% of their time on their smart phones – most of them even grab their phones before washing their faces in the morning! Thanks to this habit, you can get their physical locations easily and tailor your messages based on their locations. You can target users based on their real-time or past location and send messages in such occasions;

• Announce local events to nearby locations
• Invite nearby customers to your store and greet them when they leave by providing a discount
• Notify your customers about special promotions, discounts or new products available within the store
• Bring mobile users who have recently checked products to nearest stores or
• Send notifications to your customers and drivers for your car booking service or your shipment service

Netmera SDK allows you to determine precision of location tracking so that you can adjust location targeting based on your needs. Besides you can optimize it to preserve battery life. Learn more about how send Location based messages with Netmera to boost your customer engagement.

Geofences

Geofences help you in triggering notifications in real-time as users enter or exit physical locations. Netmera makes it easy to build a geo-fence around your location and set up automatic messages for users within the geo-fence. You can store geo-coded data and content, and query them using geo-spatial search methods. You can also rank data around user location or display content on integrated maps.
Using geofences you can reach users while they enter a shopping center or a small store or even your competitors’ venues. You can: invite nearby customers to your store and greet them when they leave by providing a discount; offer a special treat to encourage them to come back or track your customers and drivers for your car booking service
Learn more about how to build geofences with Netmera to boost your customer engagement.

Beacons & Indoor Locations

The future of shopping has moved from dreams to reality. Beacon technology allows you to engage with customers while they shop in your store, and analyse user behaviours to create powerful new campaigns. They also help you to attract users to your apps, retain those users, and increase engagement on those apps. There are many Beacon-based opportunities for retailers;
Location-based campaigns
Triggered notifications with Beacons inform customers in a personalized way about special promotions, discounts or new products available within the store where the beacons are placed.
You can invite customers to enter a nearby store, or welcome them when they enter the store and greet them when they leave by providing a discount or a special treat to encourage them to come back.

Data collection
Beacons help you to track user behaviours and collect relevant data about users preferences and actions in order to re-target customers with even more personalised campaigns.

Beacons with free access
You can enable developers and app owners to have free access to your beacons in order to increase foot traffic to your store. For example, mobile applications about food and dieting could send location-based notifications to users within the range of a specific beacon and encourage them to enter the store and buy what they need for their food plans.

Netmera works with all beacon vendors and omni channel projects to help you be on the forefront of marketing innovations, extend your reach, and engage with a broader audience in real-time.

See how our customers utilised Location Based Campaigns with Netmera

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