The Pandemic and Digital Transformation

The Pandemic and Digital Transformation

Starting from the beginning of 2020, Covid-19 was an epidemic (geographically limited) in China, Iran, and Italy, respectively. On the 11th of March, Covid-19 was declared to be a pandemic (global) by the World Health Organization (WHO). After the first case announced on March 10 in our country, it quickly brought all business and social life to a halt after a week. First restaurants and cafes, then shopping malls and street stores, bank branches, and physical offices were closed. Educational institutions at all levels stopped their academic programs in the physical environment indefinitely. Except for food supply, critical industrial and agricultural production, the entire business life was halted indefinitely in the physical field. A curfew was imposed on the weekend and public holidays for the 20-65 age range. These bans were enforced full-time for minors under 20 and over 65.

While all these developments are limited to a certain segment, they greatly broke the idea that digital transformation is a preference and revealed the fact that digital transformation is a necessity, not a business choice.

The companies that have made digital transformation have intensified their communication through many digital channels to further strengthen their trust with their customers, by explaining that they are continuing their services and commitments on digital platforms during this period when physical services have come to a halt. We wanted to share this traffic increase in Netmera with you in graphics.

During this increase in traffic, Netmera delivered its customers’ messages very quickly to its customers without any stability problems thanks to its robust and flexible engineering architecture. There was no interruption in the ability of event collection and processing that increased in parallel with the increasing interaction in mobile applications.
Again in this difficult process; We were close to our customers by holding nearly 30 Customer Success meetings with our customers to answer their questions, listen to their requests and give some tips and advice on using Netmera more efficiently.

You can see the increasing customer communication traffic in this process in the graphic below. The media sector increased customer communication by 73% due to the increase in breaking news. The finance sector increased their communication with their customers by 61% and telecommunication companies similarly by 62% to highlight the new service conditions and alternative distribution channels during the days of staying at home and when the branches were not opened. Although daily peaks are seen in e-commerce, there is no increase in other sectors. In this period, sports media also seemed to have had a stagnant period due to the postponement of leagues and cancellation of all sports programs.

The Pandemic and Digital Transformation

The Pandemic and Digital Transformation