We started a strategic partnership with Adjust and combined the power of our platforms! Adjust is a mobile attribution analytics tool which analyzes performance of your install campaigns and gives you insights on which channel/campaign works better for the LTV (life time value) of your users. It provides data to optimize your download campaigns. As you already know 🙂 when it comes to increasing mobile users’ LTV, Netmera is one of the best tools by offering advanced mobile engagement features. Netmera and Adjust integrated their tools in order to provide you with an even more complete view of your app users, from download to retention.
Thanks to this cooperation, app marketers can not only measure users’ LTV according to download channel or campaign, but they can also act instantly to retain hard earned app users. Moreover every channel brings you a unique type of app users: Facebook brings you social consumers, music sites/apps bring you music lovers, and so on.
Savvy Marketers! Knowing the origin of the user and doing segmentation based on these data can help you boost both engagement and your value for the user.
One of our customers already used Netmera and Adjust integration in their app and created segments based on the origin of the users. Moreover:
– They identified how active these users were and sent campaigns to retain them considering their origins.
– They also offered relevant services to their audience based on their origin. For example, they offered music services to users coming from music related sites or apps; they offered FB related services to users coming from FB campaigns.
Contact us to understand how the combined power of Adjust and Netmera can help you.