Mobile Commerce: Conversion Rates on iOS and Android

Let’s continue our journey into mobile commerce data!

Welcome to the second blog post of our infographic series (you can find the first one here). This series is meant to guide you step by step through our most recent findings about mobile commerce apps’ performance and potential future trends. We built an infographic based on data collected from 50 million app users and from over 50 brands using Netmera’s services in 2015 and the first 2 months of 2016 (the apps in our sample are retail and ecommerce apps present in Netmera portfolio). To share our findings as effectively and clearly as possible, we decided to dedicate a few detailed lines to each of the 5 sections of our infographic. This blog post focuses on the comparison between iOS and Android Mobile Commerce conversion rates.

Have a look at the data:


This section of Netmera infographic clearly shows that mobile commerce apps’ conversion rates are higher on iOS devices than on Android ones. In particular, data highlight the following percentages:

  • 1,35 % of app sessions on iOS devices resulted in an order (compared to 0,94% on Android devices)
  • 38,27 % of shopping carts on iOS devices converted into an order (compared to 23,97 % on Android devices)

These data, and the data from the previous section of the infographic, give us a picture of the current performance of mobile commerce. But what about the future? What will be the key for mobile commerce apps’ growth and success in the coming months? Stay tuned and you will discover it through the next blog posts of our infographic series.

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