Welcome to the fourth chapter of our infographic series about Mobile Commerce!
This series (click here to read the previous blog post of the series) is meant to guide you step by step through our most recent findings about mobile commerce apps’ performance and potential future trends. We recently built an infographic based on data collected from 50 million app users and from over 50 brands using Netmera’s services in 2015 and the first 2 months of 2016 (the apps in our sample are retail and ecommerce apps present in Netmera portfolio). To share our findings as effectively and clearly as possible, we decided to dedicate a few detailed lines to each of the 5 sections of our infographic. This blog post shows the data about the best times of the day to increase your mobile commerce revenue.
Here are the data:
This section of Netmera infographic clearly shows that mobile commerce apps’ conversion rates peak at two specific times during the day: lunchtime (around 2pm) and in the evening (after dinnertime, around 10pm). The second peak reveals that mobile is becoming the preferred screen even when people are at home and they could easily access a desktop pc in order to make their searches and finalize their purchases. There is no doubt anymore: users feel more and more comfortable using their smartphones to buy what they need and mobile commerce has a growing trend for the future. It’s time for mobile commerce businesses to invest in mobile marketing and try to always be there for users at their mobile moments.
Learn more about our study with the last chapter of this series.