Welcome to the fifth and last chapter of our infographic series about Mobile Commerce!
This series (click here to read the previous post of the series) is meant to guide you step by step through our most recent findings about mobile commerce apps’ performance and potential future trends. We built an infographic based on data collected from 50 million app users and from over 50 brands using Netmera’s services in 2015 and the first 2 months of 2016 (the apps in our sample are retail and ecommerce apps present in Netmera portfolio). To share our findings as effectively and clearly as possible, we decided to dedicate a few detailed lines to each of the 5 sections of our infographic. This blog post focuses on the analysis of the data about the best days to increase your mobile commerce revenue.
Here are the data:
Contrary to general expectations, Monday seems to be the most popular day for mobile commerce apps, followed by Wednesday and Sunday. With this in mind, mobile commerce apps owners/marketers should make sure to be there for users at these popular days in order to increase retention and revenue. Since Netmera data showed (see third section of our infographic) how engagement solutions represent the key driver for mobile commerce app revenue growth, being there for users at relevant mobile moments during most popular days can be effectively accomplished by using engagement solutions to deliver personalized messages to the customers.
Want to learn more about our study? Read the full article here.