Mobile phones have come from a luxury item to an everyday essential. Consequently, 80% of phone use is now spent on mobile apps. Now that smart phones are overtaking TV as the main media platform customers interact with, push notifications are now an integral part of mobile campaigns and engaging with customers.
Push notifications enable you to communicate with your users about important news, information, or updates regarding your service and products, real-time. You can improve engagement with personalized content or re-engage with your customers who haven’t visited your app for awhile.
Sometimes a simple text message doesn’t make the cut. With Netmera, you can easily increase the effectiveness of your marketing campaigns by adding rich media (such as visuals, video or audio features) to push notifications. You can take advantage of these benefits with ease, using your own HTML code or our push templates.
With Netmera, your push notifications can break into a new dimension: you can also receive responses from your users! With interactive notifications, users can respond to you effortlessly by just pressing the buttons you sent within the notification. You can provide them with a call to action and ask them to opt-in, purchase, or read something, and receive your response right away, there is no need to open the APP.
When it comes to push notifications, there is no limit to what and when you can send your messages. Each scenario can lead to revenue generation, customer engagement or re-engagement.
• Notify your users about a limited sale, promotion, discount or new products.
• You can instantly inform your customers who visit partnered stores of the opportunities available to them, such as extra installments and more cash points.
• Send a notification to customers when an item in their wish list goes on sale or is about to be sold out.
• Remind customers when they have an item sitting in their shopping cart.
• Warn customers that a product they purchase periodically is out of stock or is on back-order.
Do you think Push notifications are only for mobile apps? Well, you are wrong!
Most would see Push Notifications as being useful only for mobile applications, but with Netmera, this technology is now available for websites with Web Push Notifications. Even better, now visitors to your website can opt-in to receive notifications on their mobile and/or desktop devices. No hassle with downloading or installing, just by clicking ‘Allow’, they are subscribed.
Add Web Push Notifications to your marketing mix with Netmera and drive engagement in every channel!
You can engage with your customers by using targeted content that is personalized for their needs with Netmera In App Popups. They are triggered by specific actions that customers make within the app, such as clicking on a product or opening the app. One advantage of in app popups is that you can deliver your content even if your customers have disabled push notifications! In addition to what you can do with Push Notifications, you can:
• Send customers more personalized content and enhance their user experience
• Remind users to opt-in for push notifications for your app
You can get valuable feedbacks by offering your customers the opportunity to evaluate your application with the App rating template offered by Netmera. In addition to this feature, Netmera, you can categorize customers according to evaluation results and use this data to targeted notifications. You can meet your customers needs and increase the app’s rating in the App Store . Also you can refer unsatisfied customers to support departments. This way, can increase the app’s score in the Store with refer low scoring customers to support department and by directing your high scoring customers to the App Store or Playstore.
Another template that will help you effectively categorize customers and increase their interaction with your app is through Surveys. With Netmera, you can present surveys to your customers. Using this data, you are able to organize customized campaigns for customers based on the feedback you receive with this template.
If want to reach your customers in traditional ways such as sending SMS messages, Netmera offers this service as well! Netmera can also be used as an SMS provider, or even integrated with your contracted SMS provider. Thus, you can have the power to manage all channels from a single integrated platform. In addition to this, do not miss the opportunity to catch your customers who are not provided with push send via SMS with Fall-back scenarios offered by Netmera.
Another channel that can reach your customers with Netmera is Email! In addition, remember that you can still interact with your customers via email, which is still a strong marketing strategy to this day! You can interact with your customers with any email design, either by using Netmera’s existing templates or by creating your own custom template.
Netmera content creator allows you to create perfect content for all communication channels from one panel. Our “drag and drop” editor helps for mobile push, web push, email and SMS sending, giving you the ability to create professional content without the need for IT or outside Agency assistance.
Delivering messages in a fast & scalable way is only a small part of Netmera’s offers. In order to maximise the benefit of push messages, Netmera offers a plethora of great features!
– Message personalisation: Analysis proves that personalised messages have much higher open and conversion rates. With Netmera, all messages can be personalized with the user data you collect.
– Optimize delivery time: You can schedule your messages for delivery at the right time, or you can let Netmera learn the best push delivery times for every individual user and deliver accordingly. You can even set delivery times in your user time zone.
– Landing pages & deep links: In order to maximize conversions and campaign returns, your users should be presented with exactly the right product or screen when they open a notification. Netmera offers templates to easily create landing pages in your app, from surveys to video pages. Deep linking helps your users find the exact product or news they’re seeking via notifications.
– A/B testing: Every message counts and you need to be sure they’re as captivating as possible. Netmera offers A/B testing to optimize your message copies.
– Push Inbox: Sometimes customers need to save your push messages for later use, such as coupons or special offers. Push Inbox offers customers an inbox that allows them to save push notifications, and all without the need for specialized integration.
– Message delivery speed: Push campaigns have the potential to become very popular, and they can generate huge traffic. Fortunate indeed, but you may want to deliver your messages in small batches in order save your system or Call Center from being overloaded. Netmera offers precise control over the speed of message delivery along with the fastest delivery in the industry, allowing you to send millions of messages in only a matter of minutes. In addition to the fastest transmission speeds in the industry, Netmera also offers precise control over the message transmission rate.
-Message limits: Push messages should not be perceived as too spammy. You can set daily or weekly message limits for users, so that they never feel pestered or bothered by your notifications.
