How to Increase Mobile Engagement: 8 Use Cases for Mobile App Marketers
MEASURE YOUR AUDIENCE'S ENGAGEMENT AND INCREASE YOUR BRAND'S POWER
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It’s not enough to just count app downloads anymore. If you truly want to know if your audience is using your app, you need to think about app engagement. In other words, you need to think about all of the data you need to collect and use it to build segments and targets.
In order to increase mobile engagement you can use several data such as the demographic information that you collect during signup, or you can simply analyse customer behaviours; see their search words, which categories they looked for, from which categories they made purchases etc. You can also combine web and mobile info together if you are willing to dig further.
Don’t forget, the power of mobile apps comes from the ability to reach anonymous customers !!!
MEASURE WHAT MATTERS
START BUILDING ENGAGEMENT TACTICS
REAL TIME CAMPAIGNS
LOCATION BASED CAMPAIGNS
CROSS SELL CAMPAIGNS
USING CRM DATA & SEGMENTATION
Download this study to discover how top companies developed engagement campaigns for their audiences. In this e-book you will find several segmentation methods and mobile campaign samples regarding mobile app engagement such as;