The fact that smartphones are now easily available to everyone has greatly increased the spread of internet use. Therefore, companies began turning to digital marketing rather than traditional marketing. Therefore, one of the methods we encountered as a result of the search for new strategies in the marketing world was location-based marketing.
79% of smartphone users say that when they wake up in the morning, the first thing they look at is their phone and they don’t take them away during the day. Also, 80% of the time users spend on their mobile devices is spent on applications. While all our lives are adapted to these small devices in our hands, this should be the focus of our marketing strategies. The purpose of location-based marketing, which is one of the recently developed digital marketing strategies, is to communicate with customers at the right time, in the right place, with the right messages. The way to achieve this is to keep up with the advancing location technologies using mobile devices.
The main term that we encounter in location-based marketing methods is Geofencing.
What is Geofencing?
Geofence means creating a virtual border around a specific geographic area. Geofencing technology, on the other hand, is the name of the technology used to trigger an automatic warning when an active device enters or exits this defined geographic area. In this technology, GPS and RFID (radio frequency identification) data are used to define the geographical limit determined. With Geofencing, you will now be able to reach your customers anytime, on any channel. Also, your customers who are overwhelmed with meaningless notifications all day will be easily aware of the opportunities that occur near them when they see personalized notifications according to their locations.
Geofence with Netmera
Netmera makes it easy for you to create a geographic area around your location and set up automatic messaging for users within that area. You can store geographically coded data and content and query using “geospatial” search methods.
Using Geo-fence technology in Netmera;
- Notifications can be sent to inform about discounts or any events taking place at nearby stores
- Customers who come to your store can be contacted by instantly saying “Welcome!” and be informed about new products or promotions
- Users who have reviewed the products from your mobile application or website can be informed about the stores near you
- You can even encourage your competitors to come to you with a geofence installed around their stores
All of this will increase customer retention and engagement by making your users feel special.