How to Improve Conversion Rates with Location Based Marketing

The Wriggle app presents its users with a daily selection of of-the-day offers at handpicked independent restaurants, cafes, bars and pubs in London, Bristol and very soon in a number of new cities in the UK. The idea behind the app is to help local businesses promote themselves and get customers to fill quiet times by encouraging customers to discover quality local businesses and purchase from them in a few taps on the app.

Wriggle uses Netmera to send location based push notification campaigns to inform users about offers in the nearest restaurants, cafes, or at customers’ favourite businesses. Wriggle creates geofence groups for each area they cover and sends notifications based on the needs of the users in that particular area. They also create user segments based on previous purchases, favourite restaurants and users’ activity or inactivity.

Here are some screenshots. For more information please contact us at



From Shoreditch with Love 🙂


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