Netmera Engagement Analytics not just show you what your users are doing in your app and for your campaigns right now but it also allows you to act on it, in real-time.
Real Time Campaign Analytics
Analytics should not be for producing reports for management usually with already outdated data. Netmera analytics give you a real-time picture on how your customers are responding to your campaign.
It gives info on individual customer behaviour, analyses sub segments and optimizes it in real-time with easy re-targeting.
Netmera campaign analytics give you a wide range of metrics such as;
• Which campaigns add more to ROI,
• Which campaigns has highest conversion rates,
• What sub-segments are responding better to your messages
• The number of users who received your message as well as the number of direct app opens associated with the message
• Installs and Uninstalls
• Average Session Length in minutes
• The specific device platform (iOS, Android or Windows) the data refers
And more. These real-time detailed campaign analytics and reporting allow you to gain a deep insight into key performance parameters and understand how to make the best of your campaigns.
Mobile App Analytics
Measure and know how your app is performing in real time.
Analyze users in detail with all their actions, behavioral patterns and attributes in your app.
Analyze how many times they open your app, how long they use it in a session or day, what do they do and don’t do while using it.
Correlate app metrics with messages to see what impact your messages do on app performance and overall user engagement
Revenue and Conversion Measurement
Every app and campaign has different conversion goals, Netmera is felxible enough to define your own coversion criteria on campaign level. For m-commerce apps conversion can be calculated at product level.
Revenue generation is the ultimate aim of your campaigns. Netmera gives detailed analytics on how much revenue generated, what is average revenue per user or who generates more revenue.