Whether you are a love bug or a big anti-Valentine’s Day supporter, you probably know that there is no escape from Valentine’s Day — potentially even Valentine’s Week. So why not make the most out of it and maximise your mobile engagement efforts on one of the biggest days that consumers love to spend money?
To show how much we love you, we have analysed Netmera Mobile Engagement Platform Data and compiled the top 3 most effective tips on how to increase customer engagement.
1.Simple Yet Effective: Push Notifications with a Little bit of Oomph!
Why not go cliche, especially on the most cliche time of the year? Push notifications are a great marketing opportunity for offering promotions and discounts or reminding customers of your brand. However, we all know that you should raise your game when your competitors will also be bombarding your customers during this period.
In addition to the usual communications such as offering exclusive Valentine’s Day promotions/ free gifts, you can
- Send your customers personalised love notes or poems
- Add humour to your communication with funny Valentine’s Day messages. This will especially catch millennials’ attention, as they always appreciate a unique perspective.
Interesting Valentine’s Day-themed push notifications will surely catch your customers’ attention and enable you to stand out amongst your competitors. In fact, one of our e-commerce app customers achieved a 6.2% open rate with Valentine’s Day-themed push notifications when an ordinary campaign open rate was 2.3% in February.
We already mentioned how powerful the right segmentation and targeting strategy can be to boost your engagement and sales.
There is no harm on being a bit cheeky and applying a different targeting strategy to your segments in order to push the personalisation boundaries. For example, you can target your married male customers only, and send them:
- Half-intimidating countdowns for Valentine’s Day in order to encourage them to purchase a gift, and make them realise the consequences of not buying a gift 🙂
- Last minute personalised mobile coupons or promotions — well, because they are last-minute buyer
Or you can target your single women customers who may be sick of the bouquet uploads in their timelines and
- Send them coupons for buying themselves a gift
- Send them love notes
via in-app pop-ups or push notifications.
3.Consolidate your Channels: Omnichannel
Your customers use multiple touchpoints — both online and offline — when purchasing your product. Although mobile is king, you need to engage and integrate all your channels whatever you do and provide your customers with the same experience through every channel. Therefore, multi-channel integration between your systems (CRM, Order Systems, E-Commerce Systems, Social Media, Payments Systems, Physical Stores etc.) is inevitable for you to engage your customers, regardless of which channel they use.
In this regard, you can:
- Engage your app with your social media accounts and start a hashtag/picture competition or Valentine’s Day poem contest
- Use location-based campaigns to catch indecisive buyers wandering around your physical store-or even your competitor’s store.