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  1. […] 3) 2017 is the year of Proximity Marketing based on the use of Beacon devices […]

  2. […] Among the location based marketing strategies, Netmera also supports proximity marketing via beacons devices. Beacons are small devices that send Bluetooth Low Energy signals (BLE)  to smartphones and tablets nearby. Once emitted, these one way radio waves reach the phones in the vicinity of the Beacon device and interact with the mobile applications installed on those phones. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. Learn all details about Beacon devices and proximity marketing through Netmera with our Beacons Guide. […]

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