Entries by Aykut Yılmaz

Location Based Campaigns/ Yemeksepeti-Delivery Hero Case

Objectives Provide convenient online food ordering system to users Inform users about campaigns of nearby restaurants Match the best campaigns to the correct customers Yemek Sepeti-Delivery Hero app makes it simple for users to order food from nearby restaurants that deliver to their address. It also helps people who are searching restaurants and cuisines online […]

The Line between Apps and Mobile Sites is Getting Blurred

There have been countless heated debates about mobile sites and mobile apps. Some defend that, a mobile friendly website is enough; others say that mobile apps have user experience that a mobile site cannot provide. Who should we listen to, or do we have to choose one? Today, consumers are spending more than 85% of […]

Web Push: An Alternative Way to Re-Engage Visitors

You haven`t invested in a mobile app, so you assume you can`t send push notifications to your users. Or you still have trouble re-engaging your users from your current app/website and you think you already have tried everything. Well, you are wrong: Things have changed with Web Push Notifications! What exactly is Web Push and […]

10 Mobile Marketing Tips to Succeed in E-Commerce

As technologies and devices change (and quite rapidly!), so do our marketing methods. You might already know that mobile is taking over the e-commerce industry. Recent studies show the power of Mobile. 2015 was the first year that mobile traffic exceeded the desktop users` numbers (USA-Comscore.com).  Even Google said it:  Google’s desktop search could be […]