Leadership
Meet the people behind Netmera in a closer way.
As one of Turkey’s first Java developers, Ahmet Başaran led large-scale projects across various industries. Everywhere he went, the story was the same. Digital marketing and product teams had the ideas and the urgency. What they didn’t have was independence.
In 2014, we launched the first Netmera product with a clear vision: one platform for data, engagement, and analytics. No IT dependency for every move. By 2019, Netmera Turkey spun off as an independent company, and we’re pushing that vision forward with new markets, and a product that runs complex journeys for enterprise teams across regions.
Marketing and product teams used to manage data in one tool, analytics in another, engagement in a third. Netmera ended that.
Our platform pulls customer data from mobile apps, websites, CRM, and physical channels into one place. Teams create behavior-based segments, predict actions with AI, and launch personalized campaigns across push, email, SMS, WhatsApp, and in-app messaging. Without asking IT.
Built mobile-native, Netmera brings that same engagement power to the web: popups, push, personalization, and codeless tag management.
“We are the digital storefront for marketers on mobile and web,” says founder & CEO Ahmet Başaran. “Our customers decide what they want to promote and how they want to engage.”
When customers act, Netmera responds instantly. Real-time data triggers real-time engagement.
2014
Netmera development began under Inomera Group
2014
Mobile Engagement launched
2015
Global expansion started with UK launch
2019
2019
Netmera became an independent company
2020
Applications using Netmera exceeded 200 million users
2022
Web Engagement launched, expanding beyond mobile
2024
Journey Manager and Predictive AI launched
Today
500M+ users, 30 billion behavioral data points processed monthly, enterprise clients across Turkey, MENA, and Europe.
Products that work come from teams who refuse to accept broken systems. We’ve built Netmera because we’ve watched capable teams stuck waiting on others. At Netmera, we move at the speed of ideas, share knowledge openly, and succeed when our customers can launch campaigns without technical barriers.
Meet the people behind Netmera in a closer way.
Ahmet has over 25 years of experience in software engineering, technology leadership, and business management. As one of Turkey’s very first recognized Java developers and the co-founder of two other successful tech companies, he brings deep technical insight and entrepreneurial vision. He continues to lead Netmera’s business expansion and innovation-driven growth journey.
📍 Focus Areas: Vision, Strategy, Technology & Business Leadership
Hasan Emre brings 20+ years of experience across banking, fintech, payments, insurance, design thinking, and cybersecurity. He has led billion-dollar operations and today drives Netmera’s strategic sales strategy and all revenue-generating functions. He’s a passionate motorcyclist and the lead singer of a local band.
📍 Focus Areas: Business& Sales Strategy, Revenue Growth, Commercial Excellence
With 15+ years of experience in software innovation and product development, Burak leads Netmera’s Product Development and Professional Services divisions. He is the creative force behind the company’s advanced customer engagement technologies. His disciplined and creative approach is reflected in both his professional contributions and personal interests.
📍 Focus Areas: Product Strategy, Innovation, Scalable Architecture
Burçak brings two decades of multinational business and marketing experience. She leads Netmera’s strategic brand development, market positioning, go-to-market execution, and expansion through global partnership and field initiatives. A strong advocate for diverse, multi-culture work evironments.
📍 Focus Areas: Marketing Growth Strategy, Brand Positioning, Global Partnerships
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