ROI based app marketing for your business

There is no better strategy than looking back if the goal is planning ahead. Analysing the performance of your past marketing campaigns is crucial to improve your app marketing strategy and prepare your mobile business to grow. ROI based app marketing is the process of measuring the Return of Investment you gained as a result of specific marketing initiatives to increase the effectiveness of yo...

November 30, 2016 / Laura Cerone
App Indexing: some insights

What is App Indexing? App Indexing is the process of indexing mobile apps in order to make them appear in the Google Search. In a nutshell, App Indexing allows your mobile app to be easily found by users through a simple Google query. On Android devices, app indexing makes it easy for users who search for specific content to discover the apps they already have on their phones, launch them by ...

November 27, 2016 / Laura Cerone
A quick guide to Deep Links

Deep linking is one of the most popular topics in mobile app marketing. In fact, deep links are a powerful tool in the hands of every app marketer who aims to boost the engagement and retention of his/her mobile users. I know you probably read a lot about this topic...but a quick recap can't hurt. Don't you agree? ;) What is deep linking? Deep linking is basically providing mobile users with a s...

November 7, 2016 / Laura Cerone
iOS 10 Rich Push Notifications with Netmera

Here comes a very special announcement: Netmera platform is now ready to support iOS 10 Rich Push Notifications! From now on, through Netmera dashboard it will be possible to easily build iOS 10 rich notifications and enrich your marketing campaigns with pictures, GIFs, audios or videos. Moreover, you can add titles and subtitles in order to highlight specific parts of your Push Notification. ...

November 4, 2016 / Laura Cerone
Betting with ThePuntersPage: a Netmera use case

Betting with ThePuntersPage Are you passionate about sports and betting or simply curious about the industry and want to start gaining some insights? If the answer is yes, then ThePuntersPage is what you need! ThePuntersPage is a website dedicated to providing all the necessary tools to give you the best opportunity of ‘beating the bookies’. The site offers free betting tips and betting pr...

November 2, 2016 / Laura Cerone
Transactional Push Notifications

Transactional Push Notifications In our previous articles of this technical series we extensively explored all the different types of Push Notifications you can use to engage and retain your mobile users. Just to mention a few of them, we talked about Interactive Push Notifications, Automated Push Notifications and In App popups. To give you some more context, here you can also find a general Gu...

October 31, 2016 / Laura Cerone