All You Need to Know About Segmentation and Targeting

Big Data is not a buzzword anymore. Now every organisation has a vast amount and various types of customers who are in demand of tailor made services and products. So how do you provide each individual a personalised service? This might sound far from possible but what you consider as a disadvantage is actually an advantage when you know how to utilise this amount of information in your hands. ...

May 15, 2017 / Netmera
Mobile Marketing to Millennials – How to Catch Their Attention?

Millennails have proven that they are one of the most important groups of buyers – already the largest demographic in the US- today. Even though they are one demographic segment, consisting of the ages 18-40; it is not easy for marketers to identify them in sharp boarders. It requires an unusual way of thinking for marketers to attract this tech-savvy demographic since they react to the marketin...

May 1, 2017 / Netmera
The Key Mobile App Metrics you Should Follow

You might have a great app with all the cool features meeting your customers’ needs; and the total download number, registered users or page views you see are quite impressive. Does this mean you are able to determine how your app is performing or analyse your users’ behaviour? Not at all…These numbers are of course important indicators; however users might delete your app right away, or ...

April 13, 2017 / Netmera
How Morhipo Increased their Active Mobile App Users - A Netmera Use Case

Morhipo.com is one of the leading e-commerce companies in Turkey. It has been chosen as the "Fastest Growing E-Commerce" site in Europe according to 2015 Europe500 report (Internet Retailer) with a 116.7% growth rate.  In this Use Case, you will see how the right Targeted Push Notification strategy increased Morhipo's average order and basket value and also enabled Morhipo to receive more tu...

March 7, 2017 / Netmera
Ride Booking Application - a Netmera Use Case

  Objective A leader local ride booking application was in need of 3 main components for their application; Implementing Geofencing technology to their app in order to track customers and drivers Personalization Capability to present targeted offers to their customers, and A user-friendly User Interface Design to improve customer experience Within this competitive market, th...

February 12, 2017 / Netmera
Catch ‘Last Minute Lovers’ with These Mobile Campaign Ideas

The fifth most celebrated holiday* around the world Valentine’s Day is around the corner. It is time for mobile marketers to move up a gear and maximize their efforts in one of the biggest holidays that consumers love to spend (in fact last year’s predictions for Valentine’s Day spending were to hit $19.7 billion total). If you haven’t set up your mobile marketing campaigns yet, don’t wo...

February 8, 2017 / Netmera