Ride Booking Application - a Netmera Use Case

  Objective A leader local ride booking application was in need of 3 main components for their application; Implementing Geofencing technology to their app in order to track customers and drivers Personalization Capability to present targeted offers to their customers, and A user-friendly User Interface Design to improve customer experience Within this competitive market, th...

February 12, 2017 / Netmera
Catch ‘Last Minute Lovers’ with These Mobile Campaign Ideas

The fifth most celebrated holiday* around the world Valentine’s Day is around the corner. It is time for mobile marketers to move up a gear and maximize their efforts in one of the biggest holidays that consumers love to spend (in fact last year’s predictions for Valentine’s Day spending were to hit $19.7 billion total). If you haven’t set up your mobile marketing campaigns yet, don’t wo...

February 8, 2017 / Netmera
The Line between Apps and Mobile Sites is Getting Blurred

There have been countless heated debates about mobile sites and mobile apps. Some defend that, a mobile friendly website is enough; others say that mobile apps have user experience that a mobile site cannot provide. Who should we listen to, or do we have to choose one? Today, consumers are spending more than 85% of their time on their smart phones using native apps. However the majority of thei...

January 24, 2017 / Netmera
Web Push: An Alternative Way to Re-Engage Visitors

You haven`t invested in a mobile app, so you assume you can`t send push notifications to your users. Or you still have trouble re-engaging your users from your current app/website and you think you already have tried everything. Well, you are wrong: Things have changed with Web Push Notifications! What exactly is Web Push and what does it do? Web Push Notification enables the power of push m...

January 19, 2017 / Netmera
Alternative Solution for Google`s Mobile PopUp Ads Penalty: Web Push!

We are no strangers to `search engine God` Google`s algorithmic changes and product announcements that have the power to affect our whole marketing strategies. Not long ago, Google announced that mobile web sites which use intrusive pop-ups and interstitials, will be ranked lower in search results.  This execution started on January 10, 2017 in order to improve the mobile search experience for...

January 15, 2017 / Netmera
5 Questions Mobile Marketers Should Ask in 2017

It wasn`t difficult to predict that growth in mobile usage would continue at a very rapid pace after mobile traffic exceeded the desktop users` numbers in 2015(USA Comscore.com). We are living like our mobile phones are  a part of our body, most of us even grab our phones before we wash our faces in the morning! –no, not joking: Over 50% of smartphone users grab their smartphone immediately aft...

January 12, 2017 / Netmera