Netmera Blog

“We've been using an in-app messaging platform for a year but couldn't achieve the app usage adoption we target.”  Users...

What we considered as criteria: native channels, a built-in CDP, and analytics that break down results by channels, campaigns and...

The marketer decides what to do. The right platform removes every step between that decision and the moment the campaign...

An honest read on Composable CDP vs CDP, where composable wins, where it strains, what CEP with data platform layer...

Website personalization works as a cycle: collect demographic and behavioral data, segment audiences based on actions and AI predictions, deliver...

From data collection through campaign measurement, here’s how behavioral segmentation runs as a complete cycle, with examples from e-commerce, fintech,...

The six questions in this post come from a specific place: what our sales and onboarding teams consistently hear from...

Multichannel and omnichannel serve different goals at different stages. See which scenarios suit each and how to switch from multichannel...

Your CMO asks which push campaigns drove the most revenue last week. You ask your AI tool, the answer comes...

This post covers ecommerce customer engagement statistics across four themes: personalization and AI, data and fragmentation, omnichannel engagement, and mobile.

What personalization requires in financial services, and which platform capabilities make it work at scale. Along with use cases across...

Email has been declared dead at least a dozen times. "Inboxes are crowded." "Attention is short." And yet it remains...