How Morhipo Increased their Active Mobile App Users - A Netmera Use Case

Morhipo.com is one of the leading e-commerce companies in Turkey. It has been chosen as the "Fastest Growing E-Commerce" site in Europe according to 2015 Europe500 report (Internet Retailer) with a 116.7% growth rate.  In this Use Case, you will see how the right Targeted Push Notification strategy increased Morhipo's average order and basket value and also enabled Morhipo to receive more tu...

March 7, 2017 / Netmera
Ride Booking Application - a Netmera Use Case

  Objective A leader local ride booking application was in need of 3 main components for their application; Implementing Geofencing technology to their app in order to track customers and drivers Personalization Capability to present targeted offers to their customers, and A user-friendly User Interface Design to improve customer experience Within this competitive market, th...

February 12, 2017 / Netmera
Catch ‘Last Minute Lovers’ with These Mobile Campaign Ideas

The fifth most celebrated holiday* around the world Valentine’s Day is around the corner. It is time for mobile marketers to move up a gear and maximize their efforts in one of the biggest holidays that consumers love to spend (in fact last year’s predictions for Valentine’s Day spending were to hit $19.7 billion total). If you haven’t set up your mobile marketing campaigns yet, don’t wo...

February 8, 2017 / Netmera
The Line between Apps and Mobile Sites is Getting Blurred

There have been countless heated debates about mobile sites and mobile apps. Some defend that, a mobile friendly website is enough; others say that mobile apps have user experience that a mobile site cannot provide. Who should we listen to, or do we have to choose one? Today, consumers are spending more than 85% of their time on their smart phones using native apps. However the majority of thei...

January 24, 2017 / Netmera
Web Push: An Alternative Way to Re-Engage Visitors

You haven`t invested in a mobile app, so you assume you can`t send push notifications to your users. Or you still have trouble re-engaging your users from your current app/website and you think you already have tried everything. Well, you are wrong: Things have changed with Web Push Notifications! What exactly is Web Push and what does it do? Web Push Notification enables the power of push m...

January 19, 2017 / Netmera
Alternative Solution for Google`s Mobile PopUp Ads Penalty: Web Push!

We are no strangers to `search engine God` Google`s algorithmic changes and product announcements that have the power to affect our whole marketing strategies. Not long ago, Google announced that mobile web sites which use intrusive pop-ups and interstitials, will be ranked lower in search results.  This execution started on January 10, 2017 in order to improve the mobile search experience for...

January 15, 2017 / Netmera