An Alternative Solution for Google`s Mobile Pop-up Ads Penalty: Web Push!

We are no strangers to `search engine God` Google`s algorithmic changes and product announcements that have the power to affect our whole marketing strategies. Not long ago, Google announced that mobile web sites which use intrusive pop-ups and interstitials, will be ranked lower in search results.  This execution started on January 10, 2017 in order to improve the mobile search experience for...

January 15, 2017 / Netmera
5 Questions Mobile Marketers Should Ask in 2017

It wasn`t difficult to predict that growth in mobile usage would continue at a very rapid pace after mobile traffic exceeded the desktop users` numbers in 2015(USA Comscore.com). We are living like our mobile phones are  a part of our body, most of us even grab our phones before we wash our faces in the morning! –no, not joking: Over 50% of smartphone users grab their smartphone immediately aft...

January 12, 2017 / Netmera
10 Mobile Marketing Tips to Succeed in E-Commerce

As technologies and devices change (and quite rapidly!), so do our marketing methods. You might already know that mobile is taking over the e-commerce industry. Recent studies show the power of Mobile. 2015 was the first year that mobile traffic exceeded the desktop users` numbers (USA-Comscore.com).  Even Google said it:  Google's desktop search could be out of date compared to mobile results s...

January 10, 2017 / Netmera
Netmera introduces Web Push: A New Way to Re-Engage Visitors

You have collected the e-mail addresses of your website visitors, made sure you  notified them through e-mail to let them know about your new products and services. You have even delivered interesting content periodically to keep them engaged. However you still may need to re-engage more with your customers.    So what is next? You might have started hearing about this new cool, yet simp...

January 5, 2017 / Netmera
Year in Mobile: Stats and Tactics for Mobile Marketers

New year’s eve is just around the corner and the stats coming from holiday sales are showing that mobile sales are booming as expected. In this blog post we would like to inform you about key mobile stats of 2016 and provide key mobile tactics that you can use in your marketing mix during the holiday season Key Mobile Stats from 2016 Recode reported that Online shoppers in the U.S. made $1....

December 20, 2016 / Netmera
New Automation and Segmentation scenarios

  When it comes to mobile engagement, a deep personalisation of all marketing campaigns through advanced segmentation and a tailored automation is the key to success. Our proficient users always pursue ways to get the context of their users right so that their push notifications serve them best. We have added two new capabilities to our segmentation and automation products to support so...

December 8, 2016 / Netmera