Mobile Marketing Automation: Never Miss an Opportunity to Engage Customers!

You might be familiar with the term ‘marketing automation’ if you have experience with automated campaigns. Mobile Marketing Automation (MMA) is similar to Traditional Marketing Automation; aiming to build a scenario within a goal, in which a particular event automatically triggers a personalised message. However, traditional marketing automation platforms recently became incapable of meeting ...

June 22, 2017 / Netmera
6 Push Notification Strategies for Mobile Games

Push Notification is an extremely powerful tool offering real-time and tailor-made messaging that catches immediate attention to a desired action. When done effectively, push notifications increase user engagement, and now it has become the most important marketing tool for the mobile games industry. Yes, push notifications are effective however it is very important to understand that they can ...

May 29, 2017 / Netmera
All You Need to Know About Segmentation and Targeting

Big Data is not a buzzword anymore. Now every organisation has a vast amount and various types of customers who are in demand of tailor made services and products. So how do you provide each individual a personalised service? This might sound far from possible but what you consider as a disadvantage is actually an advantage when you know how to utilise this amount of information in your hands. ...

May 15, 2017 / Netmera
Mobile Marketing to Millennials – How to Catch Their Attention?

Millennails have proven that they are one of the most important groups of buyers – already the largest demographic in the US- today. Even though they are one demographic segment, consisting of the ages 18-40; it is not easy for marketers to identify them in sharp boarders. It requires an unusual way of thinking for marketers to attract this tech-savvy demographic since they react to the marketin...

May 1, 2017 / Netmera
The Key Mobile App Metrics you Should Follow

You might have a great app with all the cool features meeting your customers’ needs; and the total download number, registered users or page views you see are quite impressive. Does this mean you are able to determine how your app is performing or analyse your users’ behaviour? Not at all…These numbers are of course important indicators; however users might delete your app right away, or ...

April 13, 2017 / Netmera
How Morhipo Increased their Active Mobile App Users - A Netmera Use Case

Morhipo.com is one of the leading e-commerce companies in Turkey. It has been chosen as the "Fastest Growing E-Commerce" site in Europe according to 2015 Europe500 report (Internet Retailer) with a 116.7% growth rate.  In this Use Case, you will see how the right Targeted Push Notification strategy increased Morhipo's average order and basket value and also enabled Morhipo to receive more tu...

March 7, 2017 / Netmera