The mobile revolution is transforming the way consumers shop both in retail stores and online. It’s becoming more and more important for marketers in retail and e-commerce sectors to win omni-channel shoppers by engaging consumers via mobile marketing.
Studies and industry reports show that there is a mobile revolution happening all over the world. Within this revolution, concepts like mobile shoppers, micro-moments and omni-channel shopping are gaining importance among marketers in all sectors.
According to Google, 68% of smartphone users check their phone within 15 minutes of when they wake up in the morning. Moreover, Mitek and Zogby Analytics reported that 87% of smartphone users always have their smartphone at their side, day and night. Similarly, KPCB pointed out that we check our phones 150 times a day and according to Comscore we spend 177 minutes on our phones per day. All these numbers emphasize the importance of mobile devices in our daily life.
￼￼￼￼￼￼￼Behind these numbers there are countless mobile interactions, like checking Instagram via mobile device while waiting to pay in a supermarket line, texting to a friend via Whatsapp while checking sneekers at a department store and sharing location information while drinking coffee at a mall. These moments are crucial for brands because businesses have an opportunity to engage with their customers and/or prospects at these mobile moments.
Netmera Marketing Team prepared an e-book covering mobile marketing insights and best practices for retail and e-commerce sectors by diving into micro-moments and omni-channel shopping. In this e-book consumers’ mobile moments regarding retail and e-commerce sectors are explained in detail along with insights and best practices for marketers. Since consumers are very open to the influence of brands at their mobile moments, while they are taking decisions, marketers should be ready to take action at users’ mobile moments. The main purpose of the book is to provide insights to the readers about mobile micro-moments, omni-channel shopping, mobile shoppers, mobile marketing and engagement in retail and e-commerce sectors.
Who should read this e-book?
This book is prepared for marketers in retail and e-commerce businesses in order to provide them insights and best practices regarding mobile marketing and engagement. If you are interested in mobile marketing and engagement best practices in retail and e-commerce sectors, this book is for you!