Automated Campaign Manual

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This week we deployed automated campaigns. We already had auto triggered campaigns, but with this deployment many of the scenarios you looked forward to making became easier or possible.

Statistics show that campaigns triggered by customer actions yield more conversion, at least 4 times more than an average campaign. This usually happens because you can catch the right person and the right moment of interest at the same time. These are very good results, however we can take a step further. What if our aim is to reach out users who have been idle for a while? Or to get more engagement from customers who have shown interest and are ready to move to the next level? Let’s see how to use automated push notifications and how they can help you getting more engagement, driving more conversion and increasing revenue.

We would like to take you through a step by step tour on how to use automated push notifications. We will give you simple use cases that are common needs of mobile marketers, some tips to bear in mind and show you how to use the panel.

General Look

First of all, you can reach automated push notifications from the Campaigns/Create Campaign sections. The first one on the top-left corner is the one you should select.

Campaign automation Campaign automation

After you start this campaign, you will see a different screen from the one (“setup page”) you usually see for other types of campaigns. This automation step will determine the goal of your campaign and then allow you to select a

As you select your goal, you will notice that the scenarios below change.

Automated campaigns, goal selection
Automated campaigns, goal selection

Increase Retention and Engagement

Customer acquisition is one of the hardest things for mobile apps. Keeping them is even harder. You should not let them forget you. And it all starts with engaging them as much as possible.
There are two key scenarios for that:

– Catch them when they intend to do something, catch their actions.
– Catch their inactivity, before they disappear forever.

A little bit of creativity and humor always works to keep your customers attached to you. Rather than sending plain “We missed you” or “See what we have” notifications, you can add some creativity to these messages.

engagement 3 Creative Push Messages

In order to select the scenarios, you can activate the radio buttons on
left hand side.


Select your scenario

Catch their activity
What is the most important activity a user can do to get your attention? Is it just the opening of the app, or visiting the product detail page? You can catch this user X times after they do it.

You will notice the scenario shaping as you select the action or time interval.

Forming a scenario
Forming a scenario

How will you utilize this scenario? Below there are a few examples:

– Send them a questionnaire 5 minutes after they call the call center.
– Ask them to give you a rating 5 days after they make their first purchase.
– Send them a warm welcome message and a coupon 1 day after they install the app.
– Show them the perfect matching shoes 3 minutes after they add a skirt to their basket.

Catch their inactivity

This scenario is good both for engagement and retention. You may want to engage the users further by promoting a feature that they haven’t used for a while, or you may want to reengage them when they stop showing up.

Push campaigns for retention Push campaigns for retention

Mobile app inactivity scenarios
Mobile app inactivity scenarios

How will you utilize this scenario? Below there are a few examples:

– Go simple: Send them a message when the user does not open the app for two weeks.
– Send them a special offer when they don’t purchase anything for a month.
– Send them an interesting news or video when they have been idle for a month.

Increase App Conversion and Revenue

On mobile, similar to opportunities, distractions are countless too. Just when you were about to purchase something, someone called and you forgot about that perfect offer. You download an app and while you are registering a colleague asks for your help. Sometimes users need a little push to complete the steps you wanted them to take. Netmera helps you with this!

Increase revenue with push notifications

This scenario is shaped to catch users when they do something but their action is not followed by the next step.

How will you utilize this scenario? Below there are a few examples:

This scenario is the case for abandoned baskets. Remind your customers to complete the purchase when they add a product in their shopping basket but don’t check out for half an hour. If you need your users to register or login, you can ask them to do so after they install the app but do not login/register for a week. If you have a news app, you can ask your users to share the news when they read it but didn’t share it within 5 min. You can also use this scenario to promote mobile instead of other channels, especially for customer self-care apps: customer does an action on web but this action is also available on mobile. In this case, you will need to integrate your back end services too.

Increase retention or engagement with push notifications

Increase retention or engagement with push notifications

Handle Special User Action

You may also want to autotrigger some messages when the user completes a desired action. It may be a “thank you” note after a social share, a product recommendation after adding a similar product to basket, or a “request received” note after they submit a form. You may also trigger the messages with some back end actions, such as “shipment ready”, “payment received” etc. Those messages are usually the ones in which we give response to the user, rather than asking them something. But they can still be requiring some action from the user side. Those messages are triggered without delay and received by the user just after his/her action, if there is no time restriction.

Automated push campaigns
Automated push campaigns

How will you utilize this scenario? Below there are a few examples:

– Send them status updates of their shipment, i.e. as soon as the shipment is ready.
– Send them updates about the news they are following.
– Say “thank you for sharing” when they share something from your app.

Transactional personalized push notification

Transactional personalized push notification


After you prepare the scenario, next step is to schedule it. You will see scheduling part just below the scenario. First of all, you will need to decide whether this is a one time message or needs to be sent every time those actions occur.

For example, if your scenario is to send a status update about their shipment, you should select every time, because you need to inform them about the shipment of every order they make. But if your scenario is to ask for social media shares after they read an article, then asking this every time they read an article would be annoying. So you should keep it “Only Once”.

Then, you will decide when to start this campaign and also when to end it. As those messages will be sent as scenarios happen, there is no “Send Now” option here. You may only start the campaign and when your users complete the scenarios they will receive the notifications. Make sure that the start date is earlier than the end date.

There is another important option that you need to think about. Some of our customers want to restrict their campaigns’ hours. For some kind of push notifications this restriction works fine and for some others it destroys the dignity of your campaign.

Let me give you two examples:

– You want to remind your user about a payment they did not make. A possible scenario is to trigger the notification when “bill is received” but “payment” wasn’t made within 5 days. It’s not good to send this kind of message at midnight, so in this case you should better put a time restriction.
– You want to send an abandoned basket reminder when customer adds a product in the basket but does not purchase it within 10 minutes. Even at midnight, we know that this user is awake and is paying attention to your
app. So we should catch the customer at the moment of his/her intention and not later in the morning.

The question is “What happens if I put a restriction and that scenario happens during restricted hours?” Then we send your notification next day, approximately in the middle of non-restricted hours.

Automated push notification campaign scheduling

Automated push notification campaign scheduling

Other Steps

When you complete scheduling, you will be lead to “Setup” step. There are no changes there, just like in the “Recipients” step. But I would like to get your attention to the “Recipients” step. You can target your users too! So you can send different automated push notifications to different segments.

“Message” step is also the same. On the other hand, there is no scheduling step after the “message” step, as we already completed it in the “Automation” step.


Try Netmera! Schedule your free demo now!

August 13, 2015 / Netmera

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